the evolution of the juggernaut

The Evolution of the Juggernaut

Don’t confuse a juggernaut with an astronaut. Or a jar of cold cream. Don’t confuse it with a juggler, a jugular or a happy face. A juggernaut is a steam roller with no conscience. They’re all over the place. Sometimes they’re just people like Hitler or Mussolini, and sometimes they spring up in mythology, but mostly they’re clumps of people who vanish into something bigger, like corporations that go around gouging the earth and slashing the forests and stuffing a few thousand hens in a chicken coop under a few hundred thousand watts of artificial light and then squeezing the eggs out of them.

No, that’s not quite right. The juggernauts arrange for people who don’t have what it takes to be a juggernaut to do these things, and then they sail off around the world on yachts and build mansions any damn place they please and race thru the Alps in fast cars on their way to ski resorts or top-level conferences. The global economy would be lost without them.

Eventually the little juggernauts that get swallowed up by the corporate juggernauts become part of the corporate person — an eyeball, an ingrown toenail, a knee or a rectum. It’s not as alarming as it sounds, it’s just evolution, and now the corporate-person juggernauts are glomping together and evolving into corporate-nation juggernauts, and who knows where it will go from there.

It’s as plain as the nose on your face if you ask me.

The corporate-nation juggernauts will become gods and have a field day with what’s left of the rest of us.

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